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A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Estimation Issues with PLS and CBSEM: Where the Bias Lies!, Journal of Business Research, 69(10), 3998-4010. Mirror, Mirror on the Wall: A Comparative Evaluation of Composite-based Structural Equation Modeling Methods Journal of the Academy of Marketing Science, in press.
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The method has a place in the heart of the researchers.
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